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Mother and Daughter Love

Unifying Language Campaign

The world is looking for a better way forward.



is a universal, adaptable call to action that provides a unifying approach to supporting human growth and development. Just like reduce, reuse, and recycle helped create a tipping point that made prioritizing environmental issues a corporate and social norm, common terms like THINK CARE ACT can help make prioritizing human thriving relevant and important to corporations and society at large. This is very important because the social context and public culture in which we live is complex. More than ever, our efforts to improve lives require a holistic approach that leads to cultural changes that make thriving easier for everyone. 

Students in Cafeteria
Happy Family

As Parents, Teachers, & Mentors

Our influence matters. 


Behavior is contagious. In other words, more is caught than taught. Having positive role models and support is essential to our growth. That means we can’t just talk about positive changes, we have to be the change we want to see. 


The more we grow and increasingly understand our value, the more motivated and committed we become to using our unique talents, resources and experiences to make a positive impact. 

Therefore as parents, teachers, friends, and co-workers we need to ask ourselves, “Am I growing and modeling what it looks to bridge the gap in my own life by choosing to grow and improve my impact in my home, community, and world?  

As Community and Business Leaders

Our influence matters. 

Through our involvement and leadership in business and community organizations, we define, develop, and support products , services, and programs that shape our society. 

Corporations are uniquely positioned to create positive shifts in society by building its success around products and services that improve lives. In the words of Yvon Chouinard, founder of Patagonia, "If you want to change the government, you have to change the corporations. If you want to change the corporations, change the consumers … Every time we’ve made a decision that’s right for the planet, it’s made us more money. Civil democracy is the strongest force in America by far... When we all start acting like citizens we can turn things around.”  


Therefore as community and business leaders, we need to ask ourselves, “How can we empower people to bridge the gap between where they are and where they want to be by creating strategies that empower people to grow and improve their impact in their home, community, and world?" 

Business Meeting
Image by Riccardo Sanmartini

As Mass Communicators

Our influence matters.  


We are people of story. When we hear a story, it impacts our own. Media, especially well-crafted media, has the power to move us. Sometimes media expands our knowledge and perspective and motivates us to take positive action. At other times, it pulls us down with language we can't block out and images we can't forget. Thus, moving us in directions we don't want or shouldn't go. And as such, we should never underestimate its power.

Therefore as communicators, we need to ask ourselves, “What can we do to empower people to bridge the gap between where they are and where they want to be, by creating media that inspires our audience to grow and improve their impact in their home, community, and world?" 

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